One thing anyone can relate, is the guilt of having a Gym membership. Everyone nowdays, subscribes in a Gym, yet we never fully utilize it, instead we find excuses to skip Gym days.
Introducing the Zero cost membership.
To reward those who are dedicated and to motivate those who need motivation.
Partnering Under Armor, with Urban Sports club, we decided to emphasize on what hurts everyone; their wallet.
Now you dont pay for the days you go to the Gym. No, now you pay for the ones you miss.
This Idea won a bronze award in the quarterly internal competition of Miami Ad School Berlin